I'm Ivan Sunguroff, a fullstack designer from Boston turning ideas into growth driving realities.

I design products that convert, scale, and delight—combining UX thinking with brand strategy to bring big ideas to life. Whether you're launching a startup or reinventing enterprise software, I turn vision into velocity.

Let’s Book a Call

Portfolio Highlights

Ground up organic building, creative optimization, or explosive growth.

Tech Stack

Tech Stack

Tech Stack

Figma

Framer

Webflow

After Effects

Illustrator

Photoshop

InDesign

Cinema 4D

Blender

Notion

Jira

ClickUp

HubSpot

Shopify

Zapier

Product Design

User Research

Mobile / Web App Design

Product Management

Creative Direction

Illustration

Animation

Fintech

Inbound / Content Marketing

SaaS

Asset Management

Agency

E-Commerce

Blockchain

B2B

B2C

Brand Design

Skills & XP

Skills & XP

Skills & XP

General Product VS Fullstack Designer

Jack of all trades, master of many. As a fullstack designer, I work across the entire product lifecycle - aligning with sales, shaping product roadmaps, pairing with devs, and delivering experiences that are as strategic as they are beautiful.

Product Lifecycle

Product Lifecycle

Biz & Sales
Research
UX / UI
Prod Mgmt
Dev
Testing
Marketing
Gen Product Design Skillset
Ivan’s Cross Team Design Xp
Dev Pairing
Biz & Sales
Ivan’s Cross Team Design Xp
Research
Gen Product Design Skillset
UX / UI
Dev
Dev Pairing
Prod Mgmt
Testing
Marketing

Story-time for storytelling

For over 14 years, I’ve blended artistic empathy with technical precision. My foundation in film and animation shaped how I approach branding and UX/UI design: thinking in complete, start-to-finish flywheel narratives rather than disjointed soley-utilitarian pieces. What story will your brand and product experience tell?

History

Centerfuse Agency

2022 – Present

Principal Designer, Owner

Sator Media
2021 – 2022

Head of Product

Pacific Life
2019 – 2021

Creative Director

Swell Investing
2018 – 2019

Sr Product Designer

Salted stone agency
2016 – 2018

Sr Product Designer, Art Director

IS ANimate agency
2014 – 2016

Animator, Designer

HubSpot
2011 – 2014

Marketing Designer

Emerson College
2007 – 2011

Film & Animation

Trust the process

Trust the process

Discovery

01

Discovery

01

Discovery

01

Dive deep into your goals & long-term vision

Uncover

I start by researching your audience, analyzing competitors, and identifying opportunities to align user needs with business goals.

Define

Together, we clarify the vision, scope, and key metrics for success, ensuring every decision is grounded in real insights.

Dive deep into your goals & long-term vision

Uncover

I start by researching your audience, analyzing competitors, and identifying opportunities to align user needs with business goals.

Define

Together, we clarify the vision, scope, and key metrics for success, ensuring every decision is grounded in real insights.

Dive deep into your goals & long-term vision

Uncover

I start by researching your audience, analyzing competitors, and identifying opportunities to align user needs with business goals.

Define

Together, we clarify the vision, scope, and key metrics for success, ensuring every decision is grounded in real insights.

Design

02

Design

02

Design

02

Content hook summarizing the section.

Ideate

I transform our findings into early sketches and wireframes, rapidly iterating to validate concepts.

Refine

Using high-fidelity prototypes and design systems, I craft a cohesive, engaging experience that’s visually consistent and user-friendly.

Content hook summarizing the section.

Ideate

I transform our findings into early sketches and wireframes, rapidly iterating to validate concepts.

Refine

Using high-fidelity prototypes and design systems, I craft a cohesive, engaging experience that’s visually consistent and user-friendly.

Content hook summarizing the section.

Ideate

I transform our findings into early sketches and wireframes, rapidly iterating to validate concepts.

Refine

Using high-fidelity prototypes and design systems, I craft a cohesive, engaging experience that’s visually consistent and user-friendly.

Build

03

Build

03

Build

03

Engineering hand off & implementation

Implement

I hand off detailed specs to developers, collaborating closely to uphold design integrity and meet technical constraints.

Evolve

After launch, I gather feedback, run usability tests, and continuously optimize the product to exceed user expectations.

Engineering hand off & implementation

Implement

I hand off detailed specs to developers, collaborating closely to uphold design integrity and meet technical constraints.

Evolve

After launch, I gather feedback, run usability tests, and continuously optimize the product to exceed user expectations.

Engineering hand off & implementation

Implement

I hand off detailed specs to developers, collaborating closely to uphold design integrity and meet technical constraints.

Evolve

After launch, I gather feedback, run usability tests, and continuously optimize the product to exceed user expectations.

Ready set build

Ready set
build

Calendar

Let’s Book a Call

email

Contact

Based in West Palm Beach, FL, USA

And no! This is not a template, but a custom built site 😊.

© 2025 Ivan Sunguroff