Mobile app for recreational fishing

Problem: Planning a successful fishing trip requires juggling weather, tides, geography, and fish behavior, often across multiple sources.
Solution: The Salt Strong app simplifies trip planning by combining all this data into one streamlined experience.

As lead product designer, I partnered with the Salt Strong team to overhaul their legacy tools into a mobile-first, user-friendly platform. After researching the angler journey, speaking with longtime members, and exploring their existing tech, I redesigned the experience to make it intuitive and accessible. I created simplified flows, improved usability for all age groups, and designed for on-the-go use. The final product offered real-time trip planning with predictive data, helping users find the best spots faster and with more confidence.