AI jewelry design web identity & landing pages

After developing the brand identity, I brought it to life across ARQ’s websites and landing pages. The visual direction leaned into the brand’s bold, forward-thinking spirit - merging classic luxury aesthetics with the expressive edge of AI-driven creativity. Every design decision was intentional, aiming to strike a balance between elegance and provocation, while reinforcing ARQ’s mission to redefine what modern, personalized luxury can look like.