UX/UI Design

Cruise AI

Lilac Flower
Lilac Flower
Role

Lead product designer

Duration

3 months

Platform

Web

Company

Active Staffing

Marketing Automation Platform

Problem: Creating and scheduling marketing content across multiple platforms is time-consuming and fragmented.
Solution: A single app that understands your brand and generates a full month of content in seconds.

Cruise AI reimagines social content creation for small businesses and marketers by centralizing everything into one powerful platform. After entering your brand details and a few content examples, the AI can instantly generate up to 31 publish-ready posts. Cruise also connects directly with major social media APIs, allowing users to schedule and publish content without juggling accounts or tools.

As the lead product designer, I crafted the entire UX—from onboarding and AI training flows to the publishing dashboard. I worked closely with developers to ensure API integrations functioned intuitively, while also building a clean, scalable UI system optimized for speed and simplicity.